Brand mergers: examining consumers' responses to name and logo design
نویسندگان
چکیده
منابع مشابه
RVAC Name and Logo
School of Interactive Computing Georgia Institute of Technology Goals • Help investigative analysts explore, analyze, and make sense of unstructured and structured document collections • Support the discovery of hidden and embedded relationships across the documents Approach • Identify entities such as people, organizations, and places within a large document collection • Highlight connections ...
متن کاملLOGO-Net: Large-scale Deep Logo Detection and Brand Recognition with Deep Region-based Convolutional Networks
Logo detection from images has many applications, particularly for brand recognition and intellectual property protection. Most existing studies for logo recognition and detection are based on small-scale datasets which are not comprehensive enough when exploring emerging deep learning techniques. In this paper, we introduce “LOGONet”1, a large-scale logo image database for logo detection and b...
متن کاملColor preference and familiarity in performance on brand logo recall.
Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men, Taiwanese college students ages 18 to 20 years (M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of the three least preferred colors was lig...
متن کاملGeneric versus brand-name drugs
What?s in a name? A brand-name drug and its generic counterpart are chemically the same. They may have different names, colors, and shapes, but the United States Food and Drug Administration (FDA) requires generic drugs to share several similarities as the brand-name counterparts (more on this later). And, while there are some differences, generics don?t really change the effectiveness of the d...
متن کاملGeneric versus brand-name drugs
What?s in a name? A brand-name drug and its generic counterpart are chemically the same. They may have different names, colors, and shapes, but the United States Food and Drug Administration (FDA) requires generic drugs to share several similarities as the brand-name counterparts (more on this later). And, while there are some differences, generics don?t really change the effectiveness of the d...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2012
ISSN: 1061-0421
DOI: 10.1108/10610421211264900